SEO stands for Search Engine Optimization and is the process used to optimize a website’s configuration, relevance against similar competitors and link popularity so its pages are easier to find during search queries that users perform in search engines such as Google.
Most websites will benefit from SEO, so the short answer is yes. SEO implementation allows your website to rank better in search results, therefore receiving more web traffic and potential customers.
Depending on the type of content your website offers and the amount of existing competitors you have, SEO efforts may take months to show results.
A well planned SEO strategy will go a long way, allowing your website to rank better with less cost and time.
A Competitive Analysis will allow you to see where your website stands against local and relevant competitors
SaaS platforms such as Semrush allow you to run this type of Analysis, where you can create reports to evaluate the following things:
Google’s mission is to organize the world’s information and make it universally accessible and useful
This means that Google is designed to deliver the best search engine experience to it’s users or searchers, providing the most relevant results as quickly as possible.
Additional to this, there are Ranking factors that Google takes into consideration when showing results, these make the Top 3: