UX Audits provides actionable follow up activities based on data and empirical evidence, not just hunches. It supports design improvements, producing metrics that can be used in future changes.
8 in 10 customers are willing to pay more for better customer experience. Different studies have found that the more a business invested in design improvements, the more sales they saw.
UX Audits can take from 7 days up to 90 days. A 7 days Audit will provide information to the current customer experience. The 90 days Audit includes more data points such as traffic interactions, error detection and identifying low performing content.
A continuos design process is key for ever growing ever changing businesses. In today’s market, not being able to continuosly reinvent your business it could spell trouble.